Good brand design involves several disciplines. Creativity is one. A good brand is also sharply focused and to the point. It serves a key message about people and a personality behind the business and tells your story through words and visuals that make you stand out.
Things to consider when developing your brand:
1. What are you business goals? Market growth… awareness… lead generation? A solid brand strategy begins here.
2. Who is your audience? Your brand design will resonate differently across multiple market segments.
3. How do you want people to feel when they think about you? Empowered… hopeful…. hungry? Your business goals will drive the answer but your brand will drive the emotional response people have to you.