Content Marketing is more than just a buzz word. It’s the key to reaching an invaluable audience and it will benefit from two fundamental things: a Strategy and a Plan. Your strategy is what you’d like to achieve with the content you create and your plan is how you will achieve this.
Laying a foundation from the start will ensure you are working effectively to reach your audience.
Here’s a great breakdown of various types of content. Aligning any of these content types with your business goals, your brand design and through a variety of medium including print, web and social media is a great goal for successful content marketing.Content can be original, curated or aggregated.