Client vision: Grow and nurture online subscriber base of Studio Backlot for large market of video enthusiasts and professionals.
Solutions: Develop consistent B2B content marketing strategy through email and social channels reaching a core community of over 50K. Create automated email workflow for subscriber conversion with open rate of 51%. Engage strategic partnership through Pinnacle Studio / Corel. Simplify and rebrand existing social media channels.
Client vision: 2010 purchase of existing restaurant business required ground-up re-build of marketing tools to re-establish local patronage and revitalize interest in gourmet Italian menu, cafe, pastry, market and catering business.
Solutions: Web and brand development, Email marketing
Community building: Facebook, Twitter, Pinterest, Instagram
Print: Menu redesign, Weekly lunch & dinner menus
Ongoing promotions through social partnerships.
Vision: Launch a multi-author lifestyle blog for NJ parents to connect and inspire. Currently hosting 40+ writers.
Solutions: Develop a key set of blog and social properties to nurture through lifestyle experiences
Facebook, Twitter, Pinterest, Instagram, Google+
Ongoing social engagement, content marketing, promotions, partnerships and JerseyMomsMEDIA social campaigns.
Client vision: Stimulate mid-season visitors and renew interest in amusement park family activities after Hurricane Sandy destruction.
Solutions: Host in-house social media workshop combined with a rapid community engagement campaign celebrating history and love of local amusements and a wristband giveaway. Develop a Twitter Party panel co-hosted by Key Influencers and strategic Bloggers. #JENKSLOVE hashtag resulted in trending on Twitter with over 2.84million timeline deliveries and a targeted reach over 88,450 people in one hour. Repeated Key Influencer #JENKSAMBASSADOR program the following season for ongoing engagement of Jenkinsons events.
Client vision: Launch new gourmet deli and engage core community with breakfast, lunch, family meal and catering as healthy options geared toward busy people.
Community development: Facebook, Twitter, Pinterest, Instagram, YouTube
Press engagement and tasting event
Video and print recipe tutorials
Print: Specials & Promotions
Client vision: Rebrand existing publishing business representing quality educational and library resources.
Solutions: Develop new web, social and email marketing properties that nurture customers, grow partnerships and generate awareness for ongoing promotions through those channels. Client education on this suite of tools.
Client vision: Create new ways to engage existing clients and grow new patients.
Solutions: Develop content marketing strategy and new website using CMS platform for client to author series of Chiropractic thought-leadership content, integrating event planning, social media and email channels. Client education on suite of tools.
Client vision: Generate awareness for services and benefits of PreK-8 public charter school education.
Solutions: Expand key messaging and document RBCS "Mission in Motion" through social media channels: Facebook, Twitter, Instagram
Press kit, support, press and social coverage of school community events aligned with core beliefs.
Client vision: Rebrand lifestyle blog with a tone and voice of prominent writer, busy mother in the never-ending loop of reinventing herself.
Solutions: Collaborative web development with RK Responsive Design and Corinda Bravo Photography representing interests and lifestyle through tone and vibrant photography. Develop complimentary social media tools.
Client vision: Expand sales reach for licensed real estate agent into new market of Westfield, NJ with no existing community contacts. Generate new leads and contacts.
Solutions: Develop new marketing tools for Realtor brand presence including a blog-based website, complimentary selling tools, and social media properties: Facebook, Twitter, Pinterest, Trulia. Launch a "get to know" campaign through creation of 365 Things to Do in Westfield Facebook page, press and media engagement, and hyper-local community business promotions. 365 Things Westfield has grown to over 7K followers and is very popular with that community.
Social Media Community
Solutions: Development active engagement of Westfiled, NJ community through social media: Facebook, Twitter, community and event engagement, and business promotions.